How We Started
Back in 2018, our founder Freya Thornfield was working late nights helping small business owners untangle their financial confusion. She'd see the same patterns — brilliant entrepreneurs held back not by lack of vision, but by financial uncertainty.
That's when she realized something important. Most business education focused on theory, but what people really needed was practical guidance they could actually use. So we started larenoximpta with a simple idea: teach finances the way real businesses actually work.
Today, we've helped over 2,400 Australian businesses build stronger financial foundations. But we're still that same team who believes in rolling up our sleeves and working through the real challenges alongside you.